PARK is Denmark’s largest chain of hairdressers with more than 75 locations around the country and now with hairdressers in Norway and Germany as well.
We innovated a loyalty and membership concept to increase profitability and strengthen the customer relationship.
We helped PARK create a strong loyalty and membership concept
Under the headline ‘Join the Family’ PARK launched PARK PRIME in the end of 2021. A loyalty concept where members for just 33 DKK a month get access to a range of extra services in addition to 20% discount on all products from PARK, in the salons as well as online.
What we did:
- Development of PARK PRIME membership and loyalty concept
- Implementation of PARK PRIME in collaboration with the organization – including critical IT infrastructure
- Training of personnel in the salons
- Setup of measuring tools and ongoing performance follow-ups
Since the start of 2022, Matas has been the leading subscription retailer in Denmark. More than 2000 products have been put on subscription and the subscription concept Club Matas Plus has reached 60,000 paying subscribers and is still growing rapidly
A Subscription Innovation project
Subscription Innovation projects specialize in developing new subscription offers, not only to improve profitability, but to build strong relationships with your customers and start your journey towards the business model of the future.
If you want to find out whether your business can benefit from a Subscription Innovation process, you can explore our consulting services. We have more than 10 years of experience with developing subscription offers and we have helped both transaction companies and existing subscription companies with innovating new and exciting subscription offers.
Find out by exploring the services from Subscription Innovation